Designed for inbound using personalised content. Our aim is to make your website more effective at converting visitors into leads and ultimately into customers.
We'll help you to use social media to drive awareness, keep an eye on your competitors and respond to noise and comment. In the B2B world especially, we'll help you make the most of LinkedIn for lead generation activity.
Webinar and seminars present an ideal opportunity to move people forward in their decision-making. We'll help you plan, operate and follow up on your event in order to maximise the investment.
We apply our expertise in marketing automation, content marketing and workflow management to create buyer journeys that result in qualified leads.
CRM integration ensures that lead engagement and marketing automation tools work seamlessly together with the CRM sales and customers service functions.
Our professional writers and subject matter specialists create content that attracts leads and shapes the buyer journey. B2B content marketing is our forte.
We create integrated multi-channel campaign plans to link all of the cogs in the B2B marketing and sales processes. We use analytics to measure the success and CRM to monitor lead progression.
Our desk-based researchers will fill the gaps in your knowledge of your target market - whether it's sourcing and confirming a data list or detailed profiling of individual companies and contacts.
In the B2B world, especially where the target market is tightly focused, every lead counts. We help businesses create solid processes for lead management.
For most businesses the cost of customer aquisition outweighs the cost of customer retention, so it makes sense to create marketing programs focused on reducing churn, upselling and cross-selling where appropriate.