So delivering content that’s fresh, appropriate and timely for each of your target buyers is vital.
It's what gets you found on the internet, and helps convert visitors into leads. Content is needed for lead nurturing too - feeding potential buyers with the right information at the right time to help move them closer to the point of purchase.
Content marketing is a skill that is very much in demand.
We develop content for blogs, emails, landing pages, white papers, social posts, infographics, video, animations, webinars, seminars and live events - all aimed at driving engagement and conversion.
We can work collaboratively with your team to produce polished, inbound-optimised marketing assets.
Sophisticated analytics from systems such as Hubspot enable us to monitor success and continuously improve your content marketing performance.
Whilst lots of content editors can take a brief and create an appropriate piece of work, it takes a level of knowledge and experience to write about certain subjects in a way that makes it engaging and/or thought provoking.
Our content editors have knowledge in three main areas - based on their real-life experience of working in those sectors:
How we work
That focus, knowledge and experience means that we don't need a lengthy brief from you in order to create outstanding content. In fact, we prefer a verbal briefing so that we can ask questions and minimise your time. Drawing on our experience, we take your brief, research current industry issues then weave all of that into the content we create.
A great example is some work we did for a software company. Whilst we were asked to write about the software, our research revealed some new legislation that would be impacting businesses 2 years hence, but nontheless was creating some high ranking search terms in Google.
We focused on that legislation, the impact it would have on the audience, and how the software would provide a solution. We launched via Social Media only for a couple of months and then moved the campaign out to other channels after that. The results were astounding:
If you have your own in-house expertise for content editing, we can help you to:
Well-executed content marketing will: