HubSpot Implementation Q&A 

We’ve seen implementations of HubSpot (direct or through other partners), where the results at the top of the funnel have been tremendous, however that’s not where the payback comes from.

The results we focus on are customer sales, which is why our initial work with businesses involves understanding their needs and sales process. There’s no use having a great marketing machine pumping leads down the funnel if sales aren’t equipped or engaged to follow them up effectively.

This means the results we’re looking to achieve for our clients are at each stage of the funnel and through to sales…it’s not just about marketing.

As a HubSpot Certified Partner, we effectively act as an extension of HubSpot. This means that we’re committed to maintaining the same high levels of customer satisfaction, solution quality and service delivery that you’d expect to receive from HubSpot.

However, in order to make your implementation more relevant, attainable and successful, you may need an additional layer of expertise and experience, that extends far beyond just setting up a piece of software. That’s where we come in.

HubSpot’s qualified partners offer different skillsets and levels of experience. Many tend to lean more towards the creative end of the spectrum, with very few of them having experience of actually working client side in sales and marketing roles.

The benefits of working with a partner who knows your sector is not only the speed of implementation, but the fact they know how to market and sell to your customers - because they've done it.

We've worked for IBM, PeopleSoft, Baan, Marcam and others in the technology sector and understand just what it takes to get through to and sell to C level people in medium to large businesses.

If you have long sales cycles, are based in the UK and are in the professional services or IT sectors, we have direct sales and marketing experience to bring to the table.

If you are in the UK financial services sector, you can be comforted to know that we have over 10 years experience working as a marketing agency in that sector.

Having a portfolio of clients in certain sectors does not necessarily mean you understand their business. We have client-side experience of marketing and selling into medium to large businesses.

Our experience of creating lead generation programmes and selling technology and professional services goes back many years, before HubSpot was invented. (Check out our profiles on LinkedIn for further details about our experience). And we have over 10 years experience of UK financial services marketing.

We understand that implementing a tool like HubSpot is only one part of the equation. 

So whilst we bring experience and hit the ground running, we will take time to understand your business and your goals before the implementation begins so that we can tailor the implementation priorities accordingly.

HubSpot has a great team of people who know the software and can talk knowledgeably about how it can be generally applied and used in many organisations.

Their communications are limited to phone, email and internet, so if you'd rather spend time face to face in a more consultative mode, partners like Intellegentia would be your choice. 

Another reason companies choose Intellegentia is our depth and breadth of experience.  HubSpot consultants will guide you through setting up HubSpot Inbound Marketing, whereas we can help with your overall marketing strategy as well - that might, for example, include a targetted approach alongside an inbound approach.

The third reason companies choose Intellegentia is for our sales experience.  We have direct experience of selling and managing sales teams.  If you are purchasing HubSpot as much for sales as marketing, then Intellegentia will help you with all the non-software related aspects that need to be solved to create a successful implementation.  Setting up a piece of software doesn't automatically drive results.  Taking care of sales and marketing alignment, sales enablement and more will take you closer to your goals.

In other words, Intellegentia does more than just help set up HubSpot.  We help you realise the potential of the software within your overall marketing strategy. 

Our consultative approach and focus on the numbers sets us apart from other agencies. As part of our initial engagement we carry out a financial impact assessment, which determines the bottom line profitability of implementing HubSpot.

Projecting out by at least 24 months gives us a long term view of what can be achieved, so our services and support are tailored to helping clients achieve their goals over the long term.

Marketing’s primary function – generating demand and new leads for the business - has become increasingly more complex over the last ten to 15 years. New engagement channels and changes to the way people buy means that companies now need multi-disciplinary teams to create sales throughput for their business. Finding talented individuals with the right experience in your industry and retaining them is difficult and expensive.

Working with a specialist agency with industry knowledge, like Intellegentia, can be very cost effective compared to hiring full time people to be strategists, social media experts, content authors, email marketing experts and analysts. We can deliver quickly and more effectively.

We also bring with us the experience of delivering solutions to lots of other companies, so ideas and techniques, if applicable, can be used to change processes and generate faster results.

Hiring Intellegentia doesn’t mean you’re locked in forever (of course we want to continuously prove our value and maintain our partnership with you) and there are options to work with internal teams at whatever level of support you feel comfortable with to achieve your objectives.

This depends on the starting point. Realistically if you’re starting from scratch, then three months is the expectation we would set. If a client already has a lot of applicable assets that can be used for conversion and a reasonable website, then it could be shorter. We like to be upfront and set expectations correctly and also ensure a client’s organisational structure is set up to follow up leads in a timely manner.

A common problem with clients migrating from other marketing automation systems to HubSpot is the dip in leads during the implementation process. We work with our clients to minimise the reduced lead flow; this may involve using other channels or tactics whilst the implementation team is working on the migration.  

Our aim is to get you up-and-running as quickly as possible.