Social media marketing can drive awareness and help to fill the top of the B2B marketing funnel. Up-to-date, relevant content and a commitment to regular engagement is needed in order to drive a return on your investment in B2B social media marketing.
Social media channels are widely recognised for their ability to drive a low cost per lead, but interestingly this channel has also been shown to deliver above average sales conversions too. It’s not surprising, then, that in a recent study by Aberdeen Group, 84% of B2B marketers use social media in some form and most said that it had become a more important lead source to them over the past 6 months. SEO and email were next, while 17% said that traditional marketing has become less important.
Intellegentia offers a range of social media services to suit whatever stage you're at.
We can help you to use a variety of social media channels to ensure that you are part of the conversation and your company is up there with influencers in your sector. We’ll help with strategy, planning, initial set up of your business’s social media presence, delivery of approved content, training, analysis and reporting - all with the aim of making sure that social media supports lead generation for your business.
We’ll review your overall marketing objectives, your competitors, your target audience and your key marketing messages in order to structure a cohesive social media strategy.
" We’d planned to exhibit at the SAP User Conference in 2013 and had most things in place but wanted to boost visitors to the stand. Intellegentia managed a Social Media campaign around the show which drove 21.8% of the delegates to visit our stand – a massive achievement" Comprise IT