B2B Marketing is a multi-dimensional discipline that requires a range of skills, resources, creativity and analysis. A robust, integrated B2B marketing campaign plan links together all of the cogs in the process.
Your target audience has access to so many points of reference, such as organic search, social, paid advertising, networking, and events that it's essential that all of the elements are planned and brought together into a cohesive campaign structure. Marketing technology and analytics are now an integral part of any campaign execution ... set up and used correctly they can deliver real-time measurements of how a campaign is performing, allowing you adjust "in flight" if necessary rather than wait until a campaign end and then pick through the results, and they arm sales with buyer insight and real data to convert leads into customers.
Pulling the multiple strands of campaign together is not without its challenges, our structured approach shortens the time to develop and deploy campaigns. With our bias towards sales, our methodology covers the full funnel from initial engagement to sales follow up. The key elements to our campaign management are: