Prospect profiling provides you with a validated and up to date picture of each potential contact in your strategic accounts or leads as they progress through the sales funnel. The Prospect Profiling program will:
By consistently "feeding the pipeline" to keep new prospects moving through the sales process, you can ensure that your sales and growth targets stay on track. With detailed prospect profiles - complete with each company's current environment, specific needs and concerns, and purchasing decision-making process - your sales team will be armed with the competitive edge to drive revenue.
Determining the buyer persona in a workshop with both sales and marketing is the starting point. From that point onwards, it depends if you are looking at developing strategic accounts or driving engagement through demand generation programs. Our approach is to