Resources

eBooks
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Inbound Marketing Techniques for Technology Companies

This eBook explains how inbound marketing is highly effective for technology companies and how it will increase your pipeline, improve sales conversion and will provide demonstrable ROI.

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Inbound Marketing for Financial Services Marketers

Read how Inbound marketing will help you to attract strangers to your website, convert those strangers into leads, automatically nurture those leads until they convert into customers.

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A Concise Guide to HubSpot Marketing Software
A Concise Guide to HubSpot Marketing Software

Take a tour of the rich features and functions, using this concise guide which is aimed at giving you a taste of what HubSpot is all about and helping in your evaluation process.

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The Ultimate Guide to Lead Generation Using Inbound Marketing

Are you looking for better and more efficient ways to generate high-quality leads and improve your ROI? This eBook will help you understand everything you need to know about lead generation.

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Best Practice Marketing for Professional Services

Our guide reviews the challenges of marketing in the professional services world and explains why inbound marketing should be part of the marketing strategy for any professional services firm.

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5 Reasons Technology Companies Need Content Marketing

Content marketing is one of the most valuable Inbound Marketing tactics! This guide lists 5 reasons why software firms, in particular, should be leveraging content to boost their marketing efforts.

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Videos
Full funnel sales and marketing
Full Funnel Sales and Marketing – Driving Sales Pipeline Velocity

This video will be of value to you if you are facing challenges generating new business, dealing with long complex sales cycles and /or would like to have a better sales conversion process.

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Improving the Relationship Between Sales & Marketing

We discuss the common challenges and how to overcome them so that you can build a sales and marketing powerhouse that works together to generate pipeline opportunities and drive top-line growth.

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Tools
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Inbound Marketing Financial Impact Assessment Calculator

If you’re thinking about the potential ROI that you could realise by implementing inbound marketing and the kind of results you’ll see, we’re here to help with our customisable inbound calculator.

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Buying Persona Mind Map for Precise Marketing

Understanding your buying personas allow you to deliver relevant content for every stage of the nurturing process. Identify your buyers' personas, write content to suit and execute winning campaigns.

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Infographics
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How Understanding Your Buyer Personas Fuels Lead Generation

We've produced a handy infographic to ensure you are getting the most out of your Buyer Personas by creating relevant and valuable content to fuel lead generation.

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6 Reasons to Engage with an Inbound Marketing Agency

Understand the six unrivalled benefits of engaging with an inbound marketing agency. Inbound marketing is the future of customer-centric marketing that provides a tangible and transparent ROI.

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Blog Topics