Messaging and Content
When you’ve looked at your marketing messages a million times and can’t see another way of putting it, let us take a look!
When you’ve been doing successful direct mail but the same message failed as an email, we can help provide some insight as to why this might have happened… tell you why and help you translate it to suit the channel. We’ll help you avoid deliverability issues and increase your click-to-read rate.
If you need to bring successful campaign material from another country over here and make it work, we can show you how to rework it to suit the UK.
If you’re not sure what might work, we’ll help you do some A/B split testing prior to the launch.
Intellegentia are proactive and pay attention to detail when setting up our campaigns. They review the subject line, make sure our branding is consistent, and guide us on the calls-to-action, as well as personalising the emails for each recipient.
(Emily Cotton, OnDemand)