IT Software & Services
You’re in a competitive environment. You’ve got focus - you can probably very clearly identify your target market – by industry, turnover, job title etc. You need to be generating demand regularly to feed the sales team, but there are never enough leads! You may want to up-sell and cross-sell to your customer base.
We have practical sales experience amounting to millions of pounds of revenue within companies including IBM, i2, PeopleSoft, Marcam and others. In fact we have over 35 years first hand experience of finding and closing new business in this sector.
Whether you need a campaign to launch a new product or service, a communications plan for existing customers or consultancy advice on closing new business, we have the experience and the tools to help.
We can help you source contact data too. For example, business managers using Oracle or SAP software, or IT managers of certain industry sectors, or specific job titles within particular companies.
Or perhaps you’ve got contact data already but it needs to be enriched? Maybe you feel you need to survey your customer base and try to find some low-hanging fruit there? Or perhaps you need help translating US marketing materials to make them successful in the UK?
By combining our experience, knowledge and digital marketing tools with traditional marketing skills, we’ll work with you to maintain and grow your customer base. We’ll use email marketing, smart forms, campaign specific web-pages, on-line surveys, digital publications, new media, direct mail, telemarketing, event management… whatever it takes to help you to grow your revenue.
Email marketing with Intellegentia is easily the most cost efficient marketing channel we’ve used, with the first three campaigns delivering more than £75K new revenue.
Emily Cotton, EMEA Marketing Director, Global Knowledge Solutions.