Email Marketing Software
Do you want access to an email marketing system that’s easy to use, yet offers advanced functionality?
Our permission based email marketing software allows you to swiftly design and deploy targeted email campaigns. Its designed to be used by non-technical people, but has all the technical wizardry behind the scenes to support you.
Contact Management
The integral database helps to minimize the effort involved in managing multiple contact lists. Importing and exporting contact data from CRM and other systems is simple.
Preferences
Do you send multiple types of communication to your audience? Would you like to give your audience a choice over what they receive? With our preferences forms, you can do just that. Preferences forms help to reduce unsubscribes and increase reader satisfaction.
Dynamic content and personalisation
Does the information that you send vary by contact? eg if you were a national organisation and wanted to include a map to your local store, the map in the email would depend on the contact details. Wouldn’t you like to avoid creating multiple emails for each location map? The software allows you create just one design and the graphics / words will be inserted appropriate to each contact.
Micro-sites / landing pages
For content that’s specific to this campaign, which you don’t want to include in the main email and isn’t available on your website, you can create micro-sites using the same easy to use editor. These also give you the opportunity to insert video / audio without compromising on the deliverability of your email.
Results
See the results of your campaign instantly, online – opens, clicks, bounces, unsubscribes etc. From overall graphs to detailed results by broadcast, by segment, by URL link. You can build analysis over multiple campaigns too – find out who opened all of your emails, or who made the most clicks, or who never opens anything, for example.
Integration to online surveys
Uniquely, our email marketing software is fully integrated with online survey software to provide a complete solution for those wishing to operate online surveys via email. For example, if you did a customer satisfaction survey and someone rated you poorly, the system can be set up to automatically email your customer satisfaction manager prompting them to act. Another example: the integration enables you to send an email marketing message to all those who gave a particular answer to one of your surveys.
Other features
And of course we have all the features that you should expect of a top class email marketing package:
Secure optin / optout processing
Advanced segmentation rules
Ability to edit HTML emails without knowing anything about HTML
Creation of plain text emails
Ability to attach documents eg PDFs
Preview and test messages
Create templates for emails and segments
Bounceback processing
Immediate recording of all metrics – opens, clicks, bounces and unusubscribes
Intellegentia’s Pro-Agency Services
We offer support and guidance to our software users over the phone and in person. We aren’t just technical experts in this software though – we’ll help you with all aspects of your email marketing. Be it the branding and design elements, the messaging, contact management, list sourcing, email timing, deliverability and how to avoid spam filters or simple training and support – we’ll thoroughly enjoy giving you all the help and advice you need to make your emails drive the results that you are looking for.
Pro-Agency is delivered and managed by Intellegentia Ltd, using SpinnakerPro™ and SensorPro™ applications by Narragansett Technologies Ltd. Organisations like Bankhall, Premier Mortgage Service, CampdenBRI, Coty, Tesco, Pepsi, Leading Hotels of the World, Ogilvy, Bluecycle, and Wines of South Africa have all benefited from the use of SpinnakerPro™ and SensorPro™.
Can I just say a big thank you for your assistance during our recent crisis with the postal strike. Without the services of Intellegentia our seminar would have been a total disaster
