Intellegentia

Email Marketing

Have you already used email marketing with some success but feel you could be even more successful? Or are you one of the many businesses that have tried email marketing with rather limited success? Or maybe you’re just wondering if this is a channel that’s right for you?

Our customers will tell you that with over five years experience, Intellegentia knows what it takes to run a successful e-marketing campaign. In short it’s not a “blast and hope” tactic that gets results but a planned and precision targeted strategy that will deliver good leads from your e-marketing campaigns. That demands making use of a combination of accurate data, strong content editing, clear calls to action and the ability to collate detailed analysis for each and every campaign.

And, as recent surveys have shown, on-line marketing is overtaking TV and more traditional forms in terms of marketing spend. Because a large proportion of that online activity is email marketing, it’s something that’s at the top of the agenda for most marketers.

Whether you have the resources to do the work yourself and simply need access to easy-to-use yet sophisticated software, or you need us to run campaigns for you… or somewhere in between, we have the experience and the tools to answer to all your email marketing needs.

When used correctly, email marketing is one of the most powerful ways to increase your sales, differentiate your brand, drive traffic to your website, and develop and retain long term customer relationships.

It delivers outstanding value compared with direct mail or advertising and enables you to accurately target customers, measure results and optimise future campaigns to maximise your return on investment. Email marketing enhances other channels to market by providing a rapid “sifting” process prior to telemarketing, direct mail and other direct marketing methods.

Conversely, if abused email marketing can destroy your reputation (and we are not talking just about SPAMMING). We will guide and advise you on what it takes to exploit this channel, and what not to do.

We will work with you to design emails that comply with your corporate branding and legal restrictions, whilst being creative with content editing that meets your sales and marketing objectives.

You’ll immediately see the results on your desktop – exactly who read and clicked through from your campaign. Not only that, we can analyse the data across multiple campaigns to spot trends and react positively to the actions of your target audience.