Loyalty Manager

• Integrated Database
• Predefined and User configurable information on your contacts
• Multiple source Upload from other databases (ODBC)
• Augmentation to CRM
• Complete Opt out functionality
• Bounce Back
• Referrals

• No re-keying, existing data can be fully utilised
• Flexibility allowing better targeting of prospects and customers
• Build on existing CRM investment
• Ensures Conformity to Anti Spam regulations

Content Editor

• Email or Microsite Design
• Easy to use
• Templates
• Fast
• Creative
• Enhanced Capabilities
  - Coupons
  - Surveys
  - Advertisements

• Marketing rather than technical or agency staff can produce the content – reducing costs
• Reduction of time to design through wizards, and templates
• More creative control
• Enhanced sales and data capture options with added Coupons or Survey features

Segmentation

• Campaign Control
• Advanced segmentation
• Pop up help
• Targeting
• Feedback from other campaigns
• Flexible

• Higher response rate through better targeting
• Feedback allows subsequent campaigns to extremely focused
• No technical database expertise need develop segmentation

Broadcasts

• Personalisation
• Timed and scheduled
• Scaleable
• Flexible

• More effective use of resources through scaleable email delivery

Reporting

• Impressions, log-ins, not opened
• Instant
• Track customer behaviour
• Immediate update of contact information – Save’s time
• Big picture and detailed

• Instant feedback allows for swift follow up with contacts
• Improve success rate by targeting high impression contacts
• Integrated systems saves time updating contact details with up to date information.
• Quicker tactical decision making from instant statistics and reports.