Demand Generation
Demand Generation bridges the traditional gap between Marketing and Sales.
It integrates the Lead Generation process (which spreads a wide net to find as many prospects as possible) with Lead Nurturing (which engages and communicates with leads that are not ready to buy).
Underpinning the demand generation process is Lead scoring which measures a Leads behavior (website visits, email clicks, signup forms, whitepaper downloads) and determines at what stage in the buying cycle each Lead is at, and moving those deemed 'ready to buy' to the Sales team.
Marketing Automation Tools enable the Demand Generation process to automatically pull, segment, and refine lists, and execute campaigns across multiple channels. s
With Demand Generation comes micro measurement, enabling Return on Investment to be determined by campaign, and across multiple campaigns.
Typically figures from studies in the US indicate a 30% increase in Opportunity Close Rate, 18% increase in Company Revenue and 17% increase in Revenue by Deal.
Intellegentia combines the underlying platform with professional services to build comprehensive demand creation management processes. The value we provide lies in understanding how to leverage Demand Generation for full performance gains; this includes benchmarking current marketing capabilities and processes, optimizing strategic and tactical effectiveness and Return on Investment.
Demand Generation is not a 'turnkey' solution. It requires Sales and Marketing to develop a common understanding of key business processes. Intellegentia provides strategic guidance; relevant insights and best practices to help customers fully realize the power and financial benefits of Demand Generation.
Our need was to have a solution that offered CCFRA an alternative and flexible method of recruiting and communicating with survey candidates over traditional methods. Intellegentia worked very closely with us to understand our processes and deliver a solution on time and on budget that met our needs.
