Campden
Campden BRI still use the solution that we implemented back 2004. Its been enhanced since then, of course and at the time of writing they have collected a research panel in the system of over 27,000 people - together with detail about each persons eating, shopping and lifestyle prefrences.
In just 3 months of successfully applying this method to our sales process we now have in region of £500k worth of potential business in our pipeline, and have recently received our first brief as a result.
